On Dec. 1, 2015, Life Care’s Eastern Division held a banquet at the company’s headquarters in Cleveland, Tennessee, bestowing honors on one skilled nursing and rehab facility per each of its five regions. The awards recognize facilities for innovative programs in serving their communities.
The facility was nominated for its Red, White & Blues 5K held on May 15. The event capped off the center’s celebration of National Nursing Home Week in a way that made a big impact on the community. Adrienne Surber, business development director at The Heritage Center, developed the event with the help of Laura Sims, activity director.
“We thought that for community involvement, not only should we actively participate, but we should also host,” said Surber. “As far as I know, no one has ever submitted a 5K run for business development, and I felt like that was definitely a feather in our cap. We were so pleased to win the award for the Appalachian Region.”
Surber and Sims did the legwork to have the race officially sponsored and timed. They also found a way to have the event double as a fundraiser for HonorAir Knoxville, an organization that takes World War II and Korean War veterans to Washington, D.C., to tour the war memorials built in their honor.
Red, White & Blues brought in more than $3,000 and enabled six local veterans to make the trip to D.C.
“The emphasis that our event gave to local veterans was very important to our facility and our community,” said Surber.